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For Immediate Release

Megan Hastings

Alliance Parts Warehouse hosts Rock the House convention

SAN ANTONIO (March 11, 2011) – Alliance Parts Warehouse (APW), the member owned warehouse for Aftermarket Auto Parts Alliance (Alliance), displayed their southern hospitality in the first ever Rock the House convention. Manufacturers and shareholder members met in Little Rock January 30 to February 2, 2011 to discuss APW and their capabilities.

The shareholders of Alliance were well represented from across North America. The goal of the convention was to assist the buyers and sales/marketing personnel at Alliance shareholder locations in understanding the potential and resources available to them through APW.

“The Board of Alliance agreed there was a need for the people who buy for our shareholder locations to be educated on APW. With no other informational resource, it was decided to create an event to bring people together face to face and showcase the possibilities,” said Dean Toole, vice president and general manager of APW.

Almost 300 people attended Rock the House with the main goal to learn about APW, who they are, what they do, and how they operate. Through the review of products, policies and procedures it was deemed a rousing success and accomplished the goals of the event.

The festivities kicked off on Sunday with an APW Product Fair and Open House at the warehouse. Monday was a full day of activities including a General Session on APW 101 with staff members presenting talks on product/marketing overview, promotions and marketing, packaging, customer relations, and warehouse management. Another Product Fair with 70 vendors was followed by product line presentations by 11 different vendors where they hosted small groups to review and showcase marketing and sales ideas and product benefits.

The evening concluded with an Awards Banquet at the Clinton Presidential Center recognizing outstanding APW vendors. The following vendors received the premier awards based on select criteria and voted on by Alliance shareholders. Recipients were:

•Outstanding Marketing Support: Old World Industries
•Outstanding Manpower Support: ACi
•Outstanding Parts Master Vendor: Hayden Automotive
•Outstanding Customer Service: Anchor Industries
•Outstanding Changeover Support: GB Remanufacturing
•Vendor of the Year: MotoRad

The educational focus of Rock the House continued through Tuesday with Buyer's Seminars, Sales & Marketing Seminars, and a guided tour of the APW warehouse. A final banquet concluded the Rock the House convention and sent attendees home to implement their newly gained knowledge to more effectively assist their warehouses in purchasing and selling APW products.

About Auto Value and Bumper to Bumper
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for almost 2,300 parts stores and over 2,800 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service. Visit www.800autotalk.com for more information.

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