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For Immediate Release

Megan Hastings

Record Attendance as Alliance's "Aftermarket Magic" Sells Out and Primary Property Spills Over to Others

ORLANDO, FL (March 21, 2011) – The Aftermarket Auto Parts Alliance tri-annual convention for its Auto Value and Bumper to Bumper affiliated distributors, stores, and service centers sold out one of Orlando's best convention properties. The overwhelming attendance required Group administrators to invoke their back-up plan to accommodate the overflow demand.

According to John Washbish, president and CEO of the Alliance, "We expected that we might sell out the Rosen Shingle Creek Resort, so we contracted with the Rosen Group on a number of other nearby properties. When our Aftermarket Magic convention reached capacity at Rosen Shingle, our people went to Plan B to accommodate the overflow. We never want to turn away any customers, channel partners, or shareholders at an Alliance function."

Dubbed "Aftermarket Magic," the convention opens today and features thirty-four seminars, scores of informative product exhibits, exciting giveaways, motivational speakers, and some dynamic entertainment.

"Our intent was to create an environment where everyone in the supply chain could interact and learn both from experts and one another. Oh, and having a heck of a good time was also a requirement," said Washbish.

Seminars range from techniques to motivate employees to improving customer relationships, and from product and technical seminars to using social media and the internet to promote your business. Plus, there is a booth show featuring over 190 major aftermarket suppliers.

Of the nearly 3,000 registered attendees, 17% are exhibiting manufacturers; 26% are from the warehouse distribution level; 30% are parts store employees and owners; and 37% are shop owners, managers, and technicians.

About Auto Value and Bumper to Bumper
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and over 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service.

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