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For Immediate Release

Contact:
Megan Hastings
mhastings@alliance1.com


Auto Value/Bumper to Bumper October Awareness Campaign



SAN ANTONIO (October 4, 2011) – Auto Value and Bumper to Bumper parts stores and service centers are promoting National Car Care month and National Breast Cancer Awareness campaigns throughout October.

To reinforce the Be Car Care Aware program, preventive vehicle maintenance is highlighted as a part of the campaign. A key goal of Auto Value and Bumper to Bumper is to educate consumers on the importance of regular vehicle maintenance to ensure vehicles are safe and roadworthy. Be Car Care Aware supports this by offering targeted consumer communications through professional service dealers.

With one of out of three people being affected by breast cancer in their lifetime, Auto Value and Bumper to Bumper decided to link their efforts with another educational campaign in October — National Breast Cancer Awareness Month.

Partnering with The Breast Cancer Research Foundation (BCRF), http://bcrfcure.org/, Auto Value and Bumper to Bumper businesses provide basic breast health information at parts stores and certified service centers across the United States and Canada for the entire month. They also serve as collection points for donations to BCRF through the end of December. The decision to partner with BCRF is based on their sound fiscal responsibility, with over 90% of all donation dollars going directly to research grants and awareness programs.

As part of the October 1 launch, each location promotes the programs with a collection method, attention grabbing posters highlighting the phrase "Help Find a Cure," paper ribbons to be used when a donation is made, an information sheet to share with customers, and a counter mat that reinforces the educational facts. Service center information sheets feature a free 24-point inspection to check customer vehicles with breast health information and information about BCRF on the reverse. Auto Value and Bumper to Bumper parts stores have a similar educational sheet highlighting vehicle maintenance intervals.

Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and almost 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service. Visit www.800autotalk.com for more information.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. Currently, more than 90 cents of each dollar donated to BCRF goes directly to breast cancer research and awareness programs. For more information about BCRF, visit www.bcrfcure.org.

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance, and repair to consumers. For a copy of the council's Car Care Guide or for more information, visit www.carcare.org.

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