Denton Lewis Promoted to Category Manager at Alliance

by Claudia Rubio Press Room

Denton Lewis Promoted to Category Manager at Alliance

San Antonio, TX - The Aftermarket Auto Parts Alliance, Inc. is pleased to the promotion of Denton Lewis to Category Manager. In this elevated position, Lewis will lead a team of product data analysts and represent the Alliance HQ office and the Auto Value & Bumper to Bumper shareholder members through business interactions with manufacturing partner organizations and their teams.

“Denton Lewis continues his excellent work with our shareholder members and our manufacturing channel partners.” said Justin Hebert, Vice President of Category Management at the Alliance. “His responsibilities continue to expand, functioning as a main conduit with our valued channel partners and our distributor members and is a leader among the entire category management team. Denton continues to grow in his role at the Alliance and has been a great addition to our team. We look forward to his continued career growth.”

Lewis will continue working with new and existing manufacturing channel partners, perform annual category reviews, assess sales, margins, and evaluate inventory performance by leveraging internal and industry data sources. Lewis will leverage the product analyst team members to conduct market research and business intelligence with an eye on competitive positioning, product quality and vehicle coverage.

“I am delighted to step into this new position and play a larger role in developing our category management program with the visionary team at the Alliance.” Said Denton Lewis. “Together we will focus on a category management program that enhances our market presence and builds lasting value for our shareholder members and our channel partners.”

Denton Lewis previously was Senior Category Analyst – Underhood, re-joining the Alliance in April of 2023. Prior to this role Lewis was a Real Estate Opportunist in Dallas, TX. From 2018-2021, Lewis was a product analyst working under Justin Hebert at the Alliance Headquarters office. Mr. Lewis holds a dual B.S.B.A. degree from the University of Tulsa in Finance and Economics.

The promotion to Category Manager is effective as of May 1st 2024.


Media Contact

Jim Holik
Director of Marketing
Aftermarket Auto Parts Alliance
Office: 210-408-4342